Thursday, February 24, 2011

Emotional Design Microblog

Chapter 1: Attractive Things Work Better
Summary
An experiment done between Japanese and Israelis to determine if attractiveness of an design was a very important factor. In the study it was found that Japanese took attractiveness of design more of a valuable factor in design than did the Israelis that cared more about the functioning factor. A rather new study from psychology has found that affect, emotion and cognition compliment one another. The brain could be seen as three levels: Visceral, Behavioral, and Reflective. Input is taken in through the senses and as humans it is processed by the three layers to output an action. The response can be a combination of the levels (bottom-up or top-down) or it can be mostly impacted by one specific layer over ruling the others. The role of positive and negative states do have an impact on design. Happier thoughts often result in creativity; versus negative thoughts often guide people to be more contentious of the appropriate design function. Yet design can and should be driven by both thought processes in order to have both the creative and functioning factor. A brains action can be driven from both biological predisposition and experience; and it is the second and third layer that is often impacted by these factors.

Discussion
I found this to be an interesting shift between the author's last book to this one. On the "Design of Everyday Things" it was more focused on making a product that worked correctly and could be understand by users. This books takes a different approach around affect, emotion and cognition. I've seen similar work with affect and behavioral factors presented in other courses I've taken (HRI focused) so it was nice to see the correlation between fields.

Paper Reading #11: Eden: Supporting Home Network Management Through Interactive Visual Tools

Comments:
Comment #1:
Comment #2:

Paper Information
Title: Eden: Supporting Home Network Management Through Interactive Visual Tools
Authors: Jeonghwa Yang, W. Keith Edwards, David Haslem
Conference: UIST 2010

Summary
This paper presents the network managing system for the home called Eden. It's an interactive and direct manipulation of the home network. It supports a range of tools and puts it in a format that is graphic oriented and user friendly to make manipulation of the network understandable to the user. In a study they found some of the features that people to be desirable in the system. One would be a desired to have an easy way to see the status of the network. Second feature would be security. Last would be to gain more control over network performance to ensure resources are being used correctly. From that analysis they grouped network management task into the following groups: membership, access control, network monitoring, QoS for bandwidth priority.

Eden Interface (Source: publication)
Discussion
I found this paper to be rather interesting. The interface of an application makes all the difference in how a product is used and if it's used successfully. I found it useful that they evaluated people's responses of the system as the implemented features. They took a user's perspective and it strengthened their network tool.

Tuesday, February 22, 2011

Paper Reading #10: Gesture Search: A Tool for Fast Mobile Data Access

Comments:
Comment #1:
Comment #2:

Paper Reference Information:
Title: Gesture Search: A Tool for Fast Mobile Data Access
Author: Yang Li
Conference: UIST 2010

Summary
This paper presents the Gesture Search tool for mobile phones. This tool uses a handwriting method that can be activated from multiple areas of the phone based on the gesture the person does. Based on what letter the application detects the user writes it will collect information, applications and web links based that correlate with that letter. The author provides a through explanation of the implementation and algorithms used to create this tool. There was also a user study done with the tool with the tool implemented on Android phones. The log analysis test had 125 users. It collected information on the types of data the users accessed using the application and contained some statistical findings on length of the gesture. According to user feedback in the study they found the tool to be 'useful and usable'. They did find that 66% of the users used the tool to access their contacts versus 35% that accessed applications although 17 our of 59 who participated in the feedback survey found this feature useful.
Discussion
This tool seems to be a neat feature. While I've seen it on smaller scale of texting in a few phones, I thought it was interesting how they implemented it to access the store of the phone and able to access a lot of different things. I personally think that would extremely useful, the phone I have at the moment has a scroll by letter feature, but I've always found it difficult to use because the button is rather small and it doesn't always scroll correctly. Due to that finding I often just scroll to my contacts until I get to the one I want. I thought the last line of the conclusion was an interesting way to end the paper, made me laugh. "As a user enthusiastically commented: 'I gesture it, I find it.'"

Monday, February 21, 2011

Ethnography Results Week #3

This week we got to focus with our initial onsite observation of following around the technicians. On Friday (February 18, 2011) from 7:30-10:00a.m. (we left a little early because Zack had previous commitments back at our lab), we did our first observation. The student workers for Harrington Media Center are required to be at work by 7:15a.m Monday-Friday, however the technicians come into work around 7:30. When we arrived at the office I became aware of how much change has occurred since I last had been there. There is a wall that used to separate the technician office and the storage closet, that wall has now been removed and the office has been expanded. The technician office now has two supervisors, one preparing to be a supervisor for the downstairs office. There has been update and modifications to the layout of the office, it's very organized and has a cozy feel to it. The light brown paint seems to have really expanded the room feel.

When we arrived only two of the three technicians working that time were present. One was on his laptop switching between a few different things. The other one was very friendly and made an effort to engage with us in conversation, even offering us to join him in ordering breakfast, but since we both had already eaten we passed on the opportunity.

About an three-fourths of an hour later one of the supervisor came into the office. I hadn't met him before, but he seemed similar in personality to the supervisor that managed the techs when I was there. Shortly after the main technician supervisor came into the office.

Around 9:00 the one of the tech's got paged to go to HECC 105 because the professor stated that red wasn't showing up on the projector. We headed downstairs to observe the troubleshooting of the problem. One of the supervisors reset one of the Ethernet cables that controls the projected image (NTI cable) and the problem didn't re-occur after that. The professor was nice to us and she offered us the opportunity to troubleshoot the problem during her lecture since her class was taking an exam. We proceeded to the projection booth to check the lap hours on the projector and then exited the classroom.

When returned I noticed that one of the other student technicians was gone, I thought maybe he went to class, but he was actually attending to another problem in HECC 204. The technician that attended to HECC 105 decided to proceed to HECC 204 when he realized they weren't able to discover the problem. On this observation, we did cross through the middle of the class to reach the podium. One of the student workers from the media center was also present observing and looking for a possible future fix to the current problem. They discovered that they needed to replace the computer completely and decided to that putting in a laptop as a temporary fix would suffice for now.

Our second observation was Monday, February 21, 2011 from 3-5pm. Upon entering the office we realized there were five technicians on duty during this time. The one thing that has become evident over our last two visits is what a unique, close group this truly is. They not only spend time together working, but they make an effort to hang out with one another (even the supervisors) for various activities and sometimes even sharing a meal together. They are a very close group and from an observation perspective they have a unique way communicating with each other, often using language and way of speaking that only they understand.

We also got to meet with the IT manager for IMS (current supervisor for Harrington Media Center). Her office is in the projection booth above HECC 100. It has a unique feel to it as well. It's decorated with a lot of personal things and although it may just be a projection booth it says a lot about the people who are in that office. She inquired about our project and how I was doing since my leaving IMS back in July. We talked about different things from upcoming equipment installations about to occur in ANIN, to former and current student workers, to our personal goals as Zack and I prepare to graduate with our Bachelors.

I showed Zack the downstairs office (formally known as Harrington Media Center) and the card system they use to manage the use of equipment in the various buildings for the HMC area. The students partially noticed our presence and some of them didn't. One of them even thought that Zack was a new hire (a little confusing how I fit that role, as though I would return all the way from Bright to 'teach' this really special new hire...haha). A lot of them were doing there own things and one was on his laptop.

In the coming day I plan to take a closer look at the technology used in various classes at different times. We will also continue to follow the technicians on Fridays and Mondays. It's been an interesting project so far, and even I've come to some findings that I wasn't aware of until this project. I've greatly enjoyed working with my partner and seeing how he views and takes in this truly unique environment.

Thursday, February 17, 2011

Paper Reading #9: Performance Optimizations of Virtual Keyboards for Stroke-Based Text Entry on a Touch-Based Tabletop

Comments
Comment #1: Adam Friedli
Comment #2: Pending

Reference Information
Title: Performance Optimizations of Virtual Keyboards for Stroke-Based Text Entry on a Touch-Based Tabletop
Authors: Jochen Rick
Conference: UIST 2010

Summary
The author introduces shape-writing for touch-based tabletop devices. Shape-writing is defined as stroking through all the letters without lifting their finger to write out words. The author introduces the concept of using virtual-keyboards but switching to a stroke method instead of a tap method. There is a transition to the layout of the keyboard and the author presents a series of different options from the usual QWERTY keyboard. After evaluating how each of the keyboards would suite the Shape-writing method the author concludes that the ATOMIK square keyboard is the most optimal. The model they created was based on Fitts's law to have a more sophisticated actions. There was a user study conducted with 8 adults (6 right-handed, 2 left-handed individuals). The users completed a series of movements which had four parts: beginning, middle, end and lifting the finger. They began by completing a task of over 100 sequences to train in using the device. The study noted the time by distance ratio and stroke time by angle. The author continues in justifying the model used by demonstrating how it fits into Fitts's law and then finding a suitable lexicon for the spelling of the words. In evaluating the existing layout they concluded that the optimal layout to use was the Square OSK and Hexigon OSK.

ShapeWriter Software (Source)
Discussion
I thought it was an interesting detailed paper about the shape-writer methods. While this wasn't the first time I had seen this feature (I've been aware of it on Android phones since the summer), I couldn't really justify the need to change the layout of the keyboard (as we've already seen it successful on the QWERTY layout). Nonetheless, I applaud the author for attempting to take a different approach and trying other layouts to see if there is a better way to implement this feature. I did get to try this feature on a Samsung Captivate phone and it was neat. It worked well, but I did have to get used to it at first; but I've always thought it was interesting new way of typing.

Tuesday, February 15, 2011

Ethnography Results Week #2

In the past week we finalized our Ethnography project with Dr. Hammond. We established our workspace to do our observations on the web-based KIOS system. We also began to gather classroom equipment specifications by surveying the KIOS and looking into the Inventory system database. We are also finalizing our plans to do onsite observations in classrooms and following the technicians as they respond to technical issues.

Some of the issues that I was made aware of by the staff were:
  • Issues with the CPS responder & clicker system (in Zachary 102), which are used to collect survey data from the students using a digital remote. While IMS installs the CPS receiver in their automated podium they were having difficulties with the responder being visible to the software which analyses the data and provides an output file to the corresponding course, course section and professor. This problem is a joint concern for IMS and the staff which are in charge of managing the CPS software (ITS).
  • Yesterday, Harrington 204 and 207 were having issues getting the system to display the current selected device. This is a current problem which they are looking into to correct.
  • This morning their were reported problems in Peterson and a technician was responding to the call; however I have yet to collect more information on the issue and the outcome of the problem.

Paper Reading #8: Planz to Put Our Digital Information in Its Place

Comments:
Comment #1: Zachary Henkel
Comment #2: Steven Hennessy

Paper Information
Title: Planz to Put Our Digital Information in Its Place
Authors: William Jones, Dawei Hou, Bhuricha Deen Sethanandha, Sheng Bi, Jim Gemmell
Conference: CHI 2010, Atlanta, GA, USA

Summary
Planz (short for 'Personal Project Planner') is an integrative document-like overlay to a folder hierarchy system. It allows additional support including e-mail messages, web references, and informal notes. On the front end of the document it shows the files listed in outline, tree like structure along with two basic operations "Drag & Link" and "In Context Create." It acts as a word processor but allows better manipulation and options to store the data. In an early evaluation of Planz they found out that it was a feature believed to 'save a lot time.' They also did a study with 8 people and had them perform various task and then answer a questioner discussing their experience. While the results showed a mix of responses from what the usual prototype some people had been using for years they found that it had a good visability factor. As far as future work they plan to make modifications for certain features in order bring forward their vision for this product.
Planz program (Source: Publication)
Discussion
I thought this paper was interesting to read. I think the Planz program sounds very useful and can't even begin to count how many times I've had to take time to find documents I've stored on my computer or external storage devices. I think it would have helped this paper if they would have discussed more about the features of the program and use a few more visual clues to how the system works; however, I did notice how they did discover they had a website to discuss in more detail their program and how it works.

Thursday, February 10, 2011

Paper Reading #7: Manual Deskterity: An Exploration of Simultaneous Pen + Touch Direct Input

Comments
Comment #1: Patrick Frith
Comment #2: Paola Garza

Paper Information
Title: Manual Deskterity: An Exploration of Simultaneous Pen + Touch Direct Input
Authors: Ken Hinckley, Koji Yatani, Michel Pahud, Nicole Coddington, Jenny Rodenhouse, Andy Wilson, Hrvoje Benko, Bill Buxton
Conference: CHI 2010: I Need Your Input, Atlanta, GA, USA

Summary
This paper talks about a prototype of a digital drafting table called Manual Deskterity. This takes both the input of a pen and touch. Both inputs are popular among several devices in today's technology. They designed a scrapbooking application which allows both forms of input interchangeably. In a study of eight people they observed peoples common techniques and gestures and how they navigate their workspace. This application allows users to select and manipulate objects. There were also some tools that made task more natural to common human tendencies including: the stapler (grouping of objects), the X-acto Knife (cutting and tearing items), carbon copy, ruler using the straight edge of an object, brush and stamps, and finger shadows and painting. The paper closes by discussing the results and findings of the study and also what they would like to work on in the future.

Manuel Deskterity Application (Source)

Discussion
I found this paper to be an interesting application. I've always appreciate devices that have a natural and intuitive way of doing things. I find it interesting how applications have evolved over time and we've began to design applications with the user are the ones in mind, versus just what the designer/inventor envisions. This particular application could also be integrated in a variety of application uses and to accommodated a variety of users.

Tuesday, February 8, 2011

Paper Reading #6: Adaptive Mouse: A Deformable Computer Mouse Achieving Form-Function Synchronization

Comments
Comment #1: Shena Hoffmann
Comment #2: Steven Hennessy

Reference Information
Title: Adaptive Mouse: A Deformable Computer Mouse Achieving Form-Function Synchronization
Authors: Sheng Kai Tang, Wen Yen Tang
Conference: CHI 2010 Atlanta, GA, USA

Summary
This paper discusses the implementation of the Adaptive Mouse, which is adaptable for both left and right-handed users which produces accurate cursor feedback, to demonstrate form-function synchronization. This new design with embedded row column sensing the mouse is able to adapt to its input. In order implement that design the Palm Terrain study was performed with 30 individuals and they were asked to perform 6 steps. One, hold the mouse with their right hand; two, press with the fore-finger; and third, press with the middle-finger and repeat those three steps for the left hand. After they analyzed the data they found out that their was some consistent locations with left and right handed users pressed, allowing them to implement the dynamic button location. Even with the circular shape of the mouse the sensing was directional using a formal for optical sensor calibration. While their study both had benefits and drawbacks this marked the beginning of their research to improve their adaptive mouse in future work.

Adaptive Mouse design (Source: publication)


Discussion
I found this paper to consist of an interesting application, but wasn't too sure as to how this was really novel. It was nice to see the application and use of sensors, but I could understand the drawbacks that the users stated they had. I kinda wonder if I had the opportunity to use such a device if I would have approached it as freely as they stated by the user. I think the lack of visual cues might make me question how to use the device and I'd have to experiment with it prior to feeling comfortable using it.

Ethnography Report #1

Our group ethnography is centered around observing professors teaching class on campus. We are observing their integrations and use of technology available to them in their classrooms. We hope to gain insight into the role the technology plays in their efforts to communicate concepts. To date we have:




  • Established permission and control of classroom remote access systems for observations




  • Briefly observed portions of several classes in which technology was being used.




  • Formulated the following questions to be asked while observing:



  1. Is the technology a pivotal element of the lecture or is it an after thought?
  2. Does the user go out of his or her way to avoid certain pieces of equipment?
  3. Does the user go out of his or her way to incorporate certain technologies?
  4. How does the technology broaden the ability of the learner?
  5. How do users typically address the classroom technology?
  6. Which technical missteps are common among users?
  7. How can we best describe the common teaching style of the user?
  8. How does the user further his or her lecture without technology?


In addition to these questions, we also collect practical quantitative data.


We are looking forward to observing more classrooms in the coming days. We have also obtained information about which classrooms submit the most trouble tickets, which will aid us in selecting rooms to observe on a regular basis. As we are interested in any disruptions that misuse or malfunction of the equipment can cause.

Thursday, February 3, 2011

Dr. Celine Latulipe's Lecture

Summary
Dr. Latulipe has been working in the field of CHI centered around two-handed interaction applications and also working alongside performance arts in enhancing performances with wireless technologies and an artistic approach. One of her main research considerations is testing her research works and she's even taken various methods to better get feedback and evaluation of her various applications, such as taking factors similar to what's used in a lie-detector test to determine an emotional response through bodily functions.

Discussion
I found her area of research interesting. I attended the lecture not knowing too much of her area of study, but I had heard that she did things related to dancing. Personally I've always been fascinated with various styles of dances (if I could have been anything in life I would have been a professional dancer). So it was interesting to see how she created applications and strive to aid and enhance the process of artistic performances. The concept of two-handed interaction was something that I wasn't too sure about at first, as I can't really imagine using my left hand and doing anything well; however, she did address that in the questions and it made a lot of sense when you look at it from the perspective of it's part of a process that cognitively comes together to successfully produce an output.

Paper Reading #5: Tangible Video Bubbles

Comments
Comment #1: Zachary Henkel
Comment #2: Jimmy Ho

Reference Information:
Title: Tangible Video Bubbles
Authors: Kimiko Ryokai, Hayes Raffle, Hiroshi Horii, Yotam Mann
Conference: CHI 2010, Atlanta, GA, USA

Summary
Tangible Video Bubbles is a new video-based drawing space created for children, which consist of a web camera and a microphone, located in a squeezable bubble, to capture the child's visual or auditory input. It's also a kinesthetic multimedia tool which that through squeezing the bubble of various pressures and lengths of time can navigate through the recorded video and play it back at various speeds. There is also a software that is used to draw and incorporate the recorded input from the bubble. When the bubble is squeezed near the canvas it will 'spill out' and allow them to use the recorded audio and or video with the drawings which they created on the play space software interface. Through testing various ages of children, between the ages of 4-8, they were able to modify their design, which included increasing the size of the bubble in order to get the correct feedback. Overall they found that the bubble was something children got quickly and depending on their age, the use of the bubble was more advanced.

Video Bubble and the Interactive Play Space

Discussion
Interesting concept, I've never really thought about using a squeezable bubble (squeezable anything really) to interact with input and output devices. The pictures were really helpful to get a better understanding of what the device looked like and through user testing it seemed as though it was a useful project. I did wonder if their would be some children that would struggle, as in perhaps the bubble was a bit to big for them to grasp or perhaps their physical abilities didn't allow them to get the proper pressure for the desired playback. Maybe if they had the option of using both a button interface and the squeezable design would make it a more universal product.

Tuesday, February 1, 2011

Paper Reading #4: Tangible Interfaces for Download: Initial Observations from Users' Everyday Environments

Comments
Comment #1: Paola Garza
Comment #2: Adam Friedli


Reference Information
Title: Tangible Interfaces for Download: Initial Observations from Users' Everyday Environments
Authors: Enrico Costanza, Oliver Kung, Matteo Glaccone, Simon Shelley, Jeffrey Huang
Conference: CHI 2010 Atlanta, GA, USA


Summary
Tangible user interfaces (TUIs) have been used for about 15 years in HCI. They are commonly found in museums and laboratories; however the authors have designed the Audio d-touch system that is web-based, low in cost and simple setup to create, record and produce music. The materials needed are only a computer, internet connection, printer, and a webcam. The papers printed can then be cut out and placed on everyday objects similar to blocks and placed on the template paper, with a webcam placed on a lamp (or similar stand) which will allow it to be over the objects. Once the user is logged in to the system via internet they can simply calibrate their system and begin using the created blocks to create, record and produce musical rhythms.


The Audio d-touch consists of a drum machine and sampling sequencer. The drum machine correlates with the x-position with the time instant in the loop and the y-position determines the type of drum. The sampling sequencer the x-position correlates to the time and the y-position to the playback volume.


Components of the d-touch System (Source)


The author continues in the article of providing information on the user testing and the analysis of the system. The user generated content was made up of videos and photos, observing how much time was spent using the system and the various setups and ways it was used. They also grouped their observation into 6 categories: interface physicality and ease of use, audio, technical, improve and extend, field trail related, and generic comments. Based on the collected feedback the authors provided the information that will impact future work and what they plan to do in response to those comments.



Discussion
I found this system and paper to be very interesting. They provided a detailed overview of their product and have even made it available online for future users. I enjoyed reading the results of the user studies and their dedication to improving and expanding their system. I haven't given much thought to a system like this before, but I can see its practical uses and value, especially that they made their system easy to make up with common things people already have.

Opening Skinner's Box - Microblog

Chapter 1: Opening Skinner's Box
Summary
The chapter opens up stating that B.F. Skinner is the leading neo-behaviorist famous for animal experiments where he demonstrated the power of rewards and reinforcement to encourage a certain behavior. She continues to discuss the view the media had on Skinner, often the myths that were associated with his work, and a biography of his life and works. The author then shifts to her visit to see Jerome Kagan a contemporary of Skinner's work. She also mentions Stephen Kosslyn and how his operant repertoire is still used to treat phobias and panic disorders are still used today. The author then personalizes her information about Skinner's work in how she would respond to her child's crying. In turn discussing some of the archived boxes at Harvard and her findings in seeing them. She ends that thought talking about the story of the "baby in the box" which leads her to look into contacting his daughters. She has a conversation with Julia which recommends that she reads a book called Beyond Freedom and Dignity, finding how it influenced Skinner's work. In closing she gets to visit the Skinner's old house which she finds many of his things as he left him prior to his death.

Discussion
I found this introduction to be different than I expected. I enjoyed not only reading about Skinner's works, but also getting the personal application, as well as encounters with his daughter. This reminds me how different the media and the general public can have one view of a particular person, but if you were to talk with their family members you would more than likely get another perspective. Perhaps I'm just fascinated with learning about people (whether through their own thoughts or people that know them well), but I think this book does a good job of providing factual information from his experiments as well as a personal experience.

Chapter 2: Obscura
Summary
This chapter begins by discussing one of the well-known experiments done by Stanley Milgram, testing his obedience to authority. The author then decides to find people who were involved with the experiment as well as his wife; where she looks into answering the question of the possibility of there being a characteristic or personality trait that can link to a person be obedient or defiant. Where many people, and the author try to answer why the results came out the way they did. In the interviews with people she finds out more about Stanley Milgram's life from his wife and more about some of the participants of the study and their views on the experiment.

Discussion
I've heard about this experiment before but it never fails to make me question myself and how I would have responded had I been in that situation. While the author notes that she thought she would get a morality response from some people, only to see it was perhaps in the interest of themselves and not others, I do believe that's a valid point. I think you can be a person with morals and even a person that affiliates with a religion or particular faith, and not necessarily be defiant to answering to your authority, even if it means not for the good of other people. I noticed how she parallels a smaller case, such as working more and sacrificing your family in the process. I can see the relationship between the two cases and it's true. We all yield to our authority and give our authority our unreserved 'yes'. So, maybe you're wondering, "what about your strong sense of morality or beliefs?" Oh, it's still there, it just happens to get overshadowed by other things. Just think about all the things we obsess over in our lives, and how many times those things have taken priority in our lives. It's like putting our hand really close to our face. Our hand seems huge, but in reality, if we would just pull our hand away we'd see it's not that big, but our perspective of it was; and it's the same with our priorities. While I would love to say, I would have been defiant in that experiment, and perhaps I would have been, I know I'm human (prone to error) and I gravitate towards answering to 'my authority', sometimes being selfish the process. Honestly it's something that I have to evaluate and work on daily in order to make sure that I strive to keep all the parts of my life in perspective.
And with that said, I'll close with one of quotes that's influenced my life and way of living, "Because what you care about is what you think about, and what you think about is what you chase." (B.C. Stuart).

Chapter 3: On Being Sane in Insane Places
Summary
This chapter talks about the experimenting with psychiatric diagnosis. The chapter opens up to Thomas Szasz writing on the myth of mental illness and then Rosenhan decided to try out an experiment. In his experiment he goes to the admissions of a mental hospital and told them he was hearing a voice where he was actually admitted into the facility. He expands on how he was treated and his views from his time being there which lead to his paper "Being sane in insane places." The author then transitioned to what thought about psychiatry and also decides to try the same experiment 6 times. She leads to discuss the difference of the studies between the two different times.

Discussion
I found this chapter both interesting and sometimes a bit disturbing to think about. I think it mirrors greatly how we've changed in our thoughts on medical illnesses and how people were viewed and treated. Clearly this study was originally done in 1970 while she tried it at a later time. We've advanced in medicine and ways of medical practice. Just looking at how people in older times and even sometimes in Biblical times there was an interpretation that perhaps they viewed things such as epilepsy as demonic, where as now we recognize it as an brain disorder that can be treated.

Chapter 4: In the Unlikely Event of Water Landing
Summary
This chapter goes through the five stage approach when it comes to acting in a crisis or situation. The first one is you, the potential helper must notice an event is occurring. The author discusses that she ordered a gas mask in an effort to prevent getting a virus that could possibly be spread by a particular mailed out package. This event lead her to discuss Darley and Latane's case. The second step is to interpret the event as one in which help is needed and she discusses the death of Catherine Genovese. The third step mentioned is that you must assume responsibility. In a study that they did to parallel the Catherine Genovese case was to have a 'person' (recording) from another room, converse in a conversation with a person in the room next to them. However during their time the person began to have a seizure and requesting help. They realized that a large percentage didn't go and request for help. Then the fourth step you need to do is decide which action to take. She then expands on the concept of social cues. The last step would be to take an action.

Discussion
I have heard of this action process before, except for when it came to an emergancy situation, for example someone drowning. It's true that a lot of people in a group wouldn't go but conform to be like the group. The best way I see to apply this chapter is to remember the value of being specific (for example, telling someone "You call 911" versus "someone call 911". It's a lot more effective and user friendly.

Chapter 4: Quieting the Mind
Summary
The author begins the chapter talking about the experiments of Leon Festinger and his best-known work Theory of Cognitive Dissonance, which is defined as the adjustment of one's behavior to fit one's belief. The author discusses how dissonance is evident in people like Marion Keech and her involvement with a cult. Then observed how some people who went under cover to enter into a cult. She explains a little bit about Festinger and some of the other areas he expanded his work on dissonance. Festinger had several forms of dissonance cults were associated with belief/disconfirmation paradigm, lying for money was the insufficient rewards paradigm, and induced compliance paradigm. That one was discovered based on a college student getting into a fraternity. She points out the difference between Skinner finding and Festinger. Skinner was based on rewarding good behavior, but Festinger shows that people are driven by punishment. She then transitions to a more personal story of Linda Santo and how her faith is distorted by her experiences with her daughter, believing that her daughter can perform miracles. She closes out the chapter talking about her returning visit to see Linda and how she found it funny that Christianity could be categorized with dissonance.

Discussion
This chapter was interesting, something that I've thought of before. I definitely think it's possible to become extremest and take beliefs to all the wrong places. I was able to relate to the personal story. I grew up Catholic and while I'm not catholic anymore a lot of my family still is. I understand and have witnessed how people can digress to "listianity" and think that actions and rituals or other people are what saves you. It would have been interesting to learn more about Festinger's experiments.

Chapter 6: Monkey Love
Summary
In an effort to determine the reason a monkey loves their mother Harry Harlow's experiments consisted of a soft surrogate mother and a metal milk-bearing one. The chapter opens up discussing about his son reflecting on time with his father, then proceeds to talk about Harlow's childhood, and how he got involved in research with monkeys. Through realizing how the monkeys were very disturbed he admitted to making a mistake and finding that there were three variables to love: touch, motion and play. Even as disturbed as they were they found that as they got older and interacted with one another they were seen as almost normal. The chapter continues to explain how his current wife had cancer and how that impacted him as a scientist. The chapter continues to discuss how he continues in his experiments and how his way of thinking impacted how he did and presented his work. The chapter than transitions to Roger Fouts who is a psychologist and also an animal activist. The chapter nears the end talking about his views of research on animals and how Harlow's life continued after his wife's death. At teh end of the chapter we see the author of the book going into his lab and interacting with the monkeys and her thoughts about the experiments and Harlow's reasoning.

Discussion
I found this chapter somewhat sad. I'm sure it's made an impact in research for psychology and there has been some good findings from it, but I feel as thought Harlow was very disturbed as a person and in turn did whatever needed to be done in efforts to answer his research questions. I definitely see the value in why we need 'community' with one another and this prompts me to realize that we too are impacted by our parents and how they raised us, or the world we lived in growing up. It would have been neat to know more about what research is now conducted in the Harlow's lab since the author did go for a visit.

Chapter 7: Rat Park
Summary
The 1960s and 1970s mark the research that was focused in the nature of addiction. One of the people who focused on this study is Dr. Bruce Alexander and Robert Coambs. He strongly believed that no such chemical causes addiction. His two claims were there is nothing "inherently addictive" about any drugs; and two, repeated exposures to even the most enticing drugs do not usually cause problems. This chapter begins by covering his claims and continues talking about the authors interaction with him. Then it transitions to talking about his upbringing and experiences. In order to get evidence of his claims he created what he called the "rat park." In one of their first experiments was the cramped rats were known to consume more of the drug versus the ones in the 'park'. He shortly realized that the experiment was not complete. and so over the next fifty-seven days they only gave them the drug water and then later provided them both clean and drug water as an option. They found that even though they were already addicted they didn't choose the water, even with the withdrawal symptoms. Thus he tried to suggest that addiction is connected to free will. The remaining of the chapter discusses Kleber's view and the authors concluding view that the 'rat park' wasn't a normal environment but rather a perfect one that is unrealistic to our world today.

Discussion
I found this chapter to be intriguing with its various views. I think it brought up some valid points and ways to look at addictions. I personally think that it's a combination of chemical influence and an individual. I've understood that some people are more prone to different addictions versus others. I don't think biology is the only answer to addictions and think it has a lot to do with the choices one makes and what they expose themselves too, but I don't doubt that once exposed to a chemical substance the body sometimes responds in addiction.

Chapter 8: Lost in the Mall
Summary
This chapter expands on the work of Elizabeth Loftus in her effort to scientifically prove that it is capable to create false memories based on the information you are exposed to. She uses this effort in performing various experiments and in turn using her finding to try and help people who she feels were falsely accused and are facing a sentence they didn't commit. She did receive a lot of scrutiny for her work, but at the end she was asked what she has to hold on to when she believes that thoughts are true and she closes with a letter to her mother about what she doesn't have and wish she did.

Discussion
I found this chapter to be interesting. At the beginning I was in support of the direction Elizabeth was going in because I do feel that in a sense we can forget small details about people we have encounters with, especially if it is a stressful situation, but to see her expand on full events like getting lost in the mall was a bit much. I think perhaps you could persuade a kid that things like that happened, but in the end truth prevails and the story doesn't stick.

Chapter 9: Memory Inc.
Summary
This chapter expands on the experiments of Eric Kandel which began with working on sea slugs in an effort to find where memory was located in the brain. He in turn began to work on the hippocampus to aid in memory loss as demonstrated in the case of HM. The author then explains about the protein CREB that works with memory connections helping with memory loss.

Discussion
I found this chapter to be somewhat interesting. I've always wondered how our brain works with memory, since I've had a lot of friends or family members that have suffered from Alzheimer's. I think that a medication that can make you lose your memories is a little far fetch and I wouldn't want to take that, but it was an interesting concept presented.

Chapter 10: Chipped
Summary
This chapter discusses the history of psycho-surgery which is known by Anonio Egas Moniz, the father of lobotomy. The chapter begins discussing some of the earlier cases and then some of the later procedures that were done in aiding people with various metal disorders. The author presents some of the positive aspects, but also presents some of the negative consequences of such a procedure.

Discussion
In my opinion this chapter presents a medical procedure which is very risky and dangerous. While I'm sure science has continued to expand and we're getting better at understanding how the brain works and where things are stored I still don't think I'd feel comfortable with people physically altering my brain. I personally think that the brain is such a complex organ that it's difficult to fully comprehend. Even in just looking at how people try to simulate neural networks in Artificial Intelligence it's not something that has been the answer to solving all issues as they try to present in the Spielberg movie AI.